Privacy Policy & Text Message Terms

Last updated: September 13, 2026
Provided by: Westmark Home Care LLC, 4 Riverhurst Rd Ste 326, Billerica, MA 01821
Contact: eric@westmark.care · (508) 233-8062

What this policy covers

This policy covers westmark.care, the forms and chat assistant on it, our phone line, and the text messages and emails we send in reply. The app our caregivers use to clock in and out has its own privacy policy.

Information you give us

When you request a quote or an assessment, ask for a call back in our chat, call us, or text us, you may give us:

Contact details — your name, phone number, and, if you choose, your email and address.
Your request — the service you need, the town, when you’d like care to start, how many visits and hours, and who the care is for.
How you found us — for example a hospital, a doctor, or a friend, and the name of anyone who referred you.
Anything else you tell us — the message box on our forms, a voicemail, or a text.
Your text message choice — whether you ticked the box agreeing to receive texts.

Care details you share

Families often tell us about a loved one’s situation in the message box, a voicemail, or a text. We treat that as sensitive. Notes from our forms are kept separately and can be opened only by Westmark’s owner. We never put care details, health information, or diagnoses in the texts or emails we send — not to you, and not in the alerts we send ourselves. Those stay in our secure records.

Collected automatically

When you use a form or the chat, we also record:

The page you were on, the page you first arrived at, the website that sent you, and any campaign tags in the link. We use this to learn which pages and referral sources help families find us. It’s held in your browser only for the length of your visit.
Your IP address and browser type. We use these to block spam and repeated automated submissions, and your IP address is kept with your text message choice as a record of how it was given.

Our website does not set advertising cookies and does not use advertising trackers. Our pages load fonts from Google Fonts, which means your browser connects to Google’s servers to download them. Our chat assistant runs in your browser and sends information to us only when you ask for a call back.

Phone calls and voicemail

Our main number, (508) 233-8062, is provided by Google Voice. If you leave a voicemail there, Google Voice records and transcribes it so we can call you back.

We send text messages from (978) 528-4159. If you call that number and we miss your call, we may send one text message to the number you called from, inviting you to reply with a good time to reach you. We don’t send further texts to a missed caller unless they reply. Voicemails left on that number are recorded and transcribed by Twilio.

Voicemails on either number are available only to Westmark staff.

How we use information

To reply to your request, call you back, and schedule a free assessment or prepare a quote.
To send the confirmations and follow-ups described below.
To keep accurate records of inquiries and the services we provide.
To protect our website and phone line from spam and abuse.
To understand how families find us, so we can improve our website.

We do not sell or rent your information, to anyone, for any purpose.

Text message terms

If you tick the text message box on one of our forms, you agree to receive text messages from Westmark Home Care at the number you gave us. These terms apply to those messages.

What we send: a confirmation that we got your request, messages about your quote, assessment, and scheduling, a short series of check-ins after your request, and replies to messages you send us. If you call our texting number, (978) 528-4159, and we miss you, we may send one text inviting you to reply.
How often: message frequency varies. After a request we typically send a confirmation and up to three check-ins over the following week, plus replies to any messages you send.
Cost: message and data rates may apply, depending on your mobile plan.
To stop: reply STOP at any time. We’ll send one message confirming you’ve been unsubscribed, and then no more texts. Reply START to receive texts again.
For help: reply HELP, call (508) 233-8062, or email eric@westmark.care.
Consent is not a condition of service. You don’t need to agree to texts to request a quote, an assessment, or care.
Mobile carriers are not liable for delayed or undelivered messages.

We do not share your mobile phone number or your text message consent with third parties or affiliates for marketing or promotional purposes. Your number is shared only with the provider that delivers our text messages, and only to deliver them.

Email

If you give us your email address, we’ll send a confirmation that we received your request and may reply about it. We don’t add you to a marketing list.

Who we share information with

We use a small number of service providers to run our website and respond to you. They handle information only on our behalf and only to provide their service:

Netlify — hosts our website and receives form submissions.
Supabase — stores our inquiry records in a secure database.
Twilio — delivers our text messages, and handles calls and voicemail for our texting number, (978) 528-4159.
Google Voice — provides our main phone number, (508) 233-8062, including its voicemail.
Resend — delivers our emails.

We may also disclose information where required by law, or where necessary to protect the safety of a person or to establish or defend a legal claim.

How long we keep it

We keep inquiry records for as long as we need them to respond to you and to maintain accurate business records. Inquiries that are closed are archived after 24 months. Records of whether you agreed to receive texts, including any request to stop, are kept permanently so we can always show how that choice was made and honor it.

How we protect it

All traffic to our website is encrypted using HTTPS.
Our inquiry records are not accessible from the public internet; they can be reached only through our own systems.
Only approved Westmark staff can sign in to view records, and care notes are limited further, to Westmark’s owner.

Your choices

You can stop texts at any time by replying STOP. You may also ask what information we hold about you, ask us to correct it, or ask us to delete information we are not required to keep, by emailing eric@westmark.care or calling (508) 233-8062. We keep a record of any text message opt-out even after other information is deleted, so that we never text you again by mistake.

Children

Our website is intended for adults arranging care for themselves or someone else. It is not directed to children, and we do not knowingly collect information from children under 13.

Changes

If this policy changes, we’ll update the date at the top of this page.

Contact

Westmark Home Care LLC
4 Riverhurst Rd Ste 326, Billerica, MA 01821
eric@westmark.care
(508) 233-8062